TOPIC

Social commerce

What is Social Commerce? Social commerce is the integration of e-commerce and social media, where products are discovered, reviewed, and purchased directly within social media platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube. Unlike traditional e-commerce, which redirects users to a separate website, social commerce allows users to complete the entire shopping journey—from product discovery to checkout—without ever leaving the app. This model leverages the power of social engagement, user-generated content, and influencer marketing to drive sales.