TOPIC
The role of customer experience in building brand loyalty.
for two to three sentences. You might talk about the ease of entry into the market, e.g., lower business taxes. Any conditions, whether financial or demographic, should be mentioned here. This section should give a clear idea of the future outlook for this market and why the need for your business exists.
For example: “Our market research has shown that there are too few laundry services available to Luxesville’s highly professional population. Only two businesses exist for a population of 125,000 people and they are both located in the same neighborhood. We would like to offer our services