TOPIC

The 4ps of marketing

Product. Having a product is key and is the root of all things marketing. Aproduct could be anything that a company offers consumers to satisfy a need.Place. Strategic merchandising locations can be anything from an online store to a channel of physical stores across multiple towns or countries. Price. How you price your products and services is an extremely important part of the marketing strategy. Promotion. This refers to all the marketing and communication that is done in order to showcase the benefits of your product or service within the market. This is how you increase sales.