TOPIC

Boosting Sales Through Abandoned Cart Recovery

At an e-commerce company I worked with, we noticed a concerning trend: over 70% of customers were abandoning their carts at checkout. This was a significant loss in potential revenue and suggested a gap in our conversion funnel. Solution / Action Taken: I led an initiative to address this. We first analyzed the checkout flow and surveyed users who dropped off. The main issues were lack of payment options and unexpected shipping costs. In response, we: Introduced multiple payment methods, including and Buy Now, Pay Later. Added a shipping cost estimator earlier in the shopping journe